Mobiquity Technologies and Source Digital announced their partnership to integrate technologies to create a new Interactive Shoppable Video Advertisements. ISVA helps in engaging audiences with more content or products, allowing e-Commerce purchases from shopping carts directly within video ad units.
The new video ad format introduces a CPA measurement model, disrupting legacy impression-based CPM structures of video advertising. As per eMarketer, digital video ads grew by about 42%.
This partnership is intended to redefine the impression based on video advertising. It would take advantage of Source Digital’s proprietary interactive capabilities and deploy them with the help of Mobiquity Technologies platform. The platform will run with programmatic video marketplaces and with targeted publishing partners Martech News.