Mobiquity Technologies Inc. announces its strategic digital advertising collaboration with Supply Side Platforms (SSPs). The partnership will mark a significant step in Mobiquity’s mission to drive data-informed programmatic advertising forward.
The company’s patented AdHere platform is the operational requirement for this partnership. AdHere will also integrate with the Interactive Advertising Bureau’s (IAB) Seller Defined Audience (SDA) protocol. This will unlock the potential of first-party publisher data and convert it into actionable SDA codes in real-time.
AdHere’s architecture aims for publishers to maximize their first-party data utilization. This strategic use of first-party data is essential to future-proofing digital advertising when third-party cookies vanish.
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