Mirabel Technologies has recently announced its new email marketing tool, “Clean Your List.” The solution is designed to auto-verify the individual email addresses or email lists – identifying valid, invalid, as well as unknown email addresses.
Marketers often fail to understand that email addresses become invalid or inactive due to various factors – and still, they remain on the list. As a result, updating the email lists and CRMs is often tricky.
Today, companies need solutions that help update overflowing CRMs, augment domain authority, and increase email engagement rates. In fact, a positive sender reputation is crucial. Mirabel technologies believe that this will help marketers increase delivery rates and decrease hard bounces, unsubscribe rates, and spam complaints.
Source: MarTechSeries
