Minute Media has announced the launch of its own supply-side platform (SSP) to provide a more efficient and direct connection between publishers and brands.
The company said that with the help of Minute Media’s SSP, advertisers can reach out to the company’s distinctive audiences, and publishers can gain access to the direct-sold demand to increase overall revenue. Minute Media’s SSP can offer publishers exceptional direct-sold and premium programmatic demand, superior CPMs, and RPM yield because it has experience working with both publishers and technology.
The technology provides global reach, niche audiences, and premium content across Minute Media’s owned and operated properties and Voltax partners, all in one place, for brands and advertisers.
Read More: Minute Media Launches Own Supply-Side Platform for Publishers and Brands
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