Mindshare has rebranded its corporate identity, which includes separating the words “mind” and “share”. The company says that the rebranding will better represent its “accelerated good growth” brand positioning.
It’s one of three iterations of its new branding: the official corporate logo with a new font and colour palette; a split logo that separates “Mind” and “Share” into two words and “introduces content in-between text, pictures and video in order to tell a story”; and a “logo frame” that borders content.
Design agency NB Studio worked on the rebranding of Mindshare. WPP-owned Mindshare said the new system has been “created to put Mindshare into the heart of the conversation taking place instead of it being a logo ‘stamp’ found on the back or on the bottom of a communication just to indicate who it is from”.
Read More: Campaignindia
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