Microsoft has now surpassed Amazon to claim the second-most valuable brand position, moving up from third place Google last year.
The brand value of Microsoft increased 32% to USD 278 million. Other notable movers included Tesla, which came in at number 12, and Chanel, which came in at number 22, both of which had a 32% increase in brand value year over year. Interbrand’s list of the top 100 companies had a combined value of more than USD 3 trillion, an increase of 16% from the previous year, with the top 10 businesses making up 53% of the total.
According to Interbrand, the top 100 brands’ ability to increase their overall value during a period of high market volatility and economic uncertainty shows how brand strength and financial success are correlated
Read More: Microsoft displaces Amazon as second most valuable brand, study says
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