Microsoft launches Clarity, a new analytics solution designed to measure website engagement and indicate the changes that could improve the user interface (UI) and the overall online customer experience.
Clarity is designed to be a straightforward digital analytics solution that is simple to use for developers and non-developers alike. It is aimed to operate with a simplicity similar to current social media dashboards.
Like Google Analytics, its user interface is divided into four main segments. Clarity is focused more on heat map analysis; Heatmap and Recording are the primary analysis panels, while Dashboard summarizes UI and page performance metrics. The fourth panel, Settings, is meant for additional account adjustments.
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