Meta Offers More Clarity on Ad Targeting Through Updated Panels

Meta Offers More Clarity on Ad Targeting Through Updated Panels

Meta is revising its ‘Why Am I Seeing This Ad?’ listing, which provides contextual information on ad targeting and how Meta’s systems display advertisements to each user.

In order to explain how its ad targeting functions, dispel myths about it, and point users in the direction of the various controls they have for managing the ads they see in its apps, Meta first introduced its “Why Am I Seeing This Ad” element in 2013. The new information panels will give users a better understanding of the context surrounding each ad they see and how their actions may affect it.

Additionally, Meta said that the new updates will give advertisers more details about how Meta’s systems will show their ads to users.

Read More: Meta Provides More Insight into Ad Targeting via Updated ‘Why Am I Seeing This Ad’ Panels

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