Meta has launched new inventory filters for Facebook and Instagram for advertisers in English- and Spanish-speaking markets, according to information shared by the company. The tools are designed to give users more control over the placement of advertisements near potentially offensive content.
The controls outline content that is high, medium, and low risk. The types of content that appear above and below an advertisement can be controlled by advertisers using one of three settings. A tool powered by AI that can evaluate video, image, text, and audio to report the context in which ads appear on a Facebook Feed has also been developed by Meta in collaboration with data and technology provider Zefr.
The new tools demonstrate how Meta is attempting to allay advertiser worries by offering fresh approaches to aid in classifying content and context.