Meta introduced ‘Recurring Notifications’ on its Messenger Platform at its first-ever ‘Conversations’ messaging conference, which will allow businesses to send ‘proactive, automated messages to users who have opted in to receive them.’
According to Meta, businesses will be able to send sales notifications, updates, and newsletters to clients at any point in their journey, with frequency options ranging from daily to monthly.
Brands can use Meta’s ‘One-time Notification,’ which allows businesses to send one follow-up message after the 24-hour messaging window has expired, according to the Messenger Platform and IG Messaging API Policy Overview.
