Meta has unveiled a new feature to help brands use its messaging tools. The features include improved ad creation on WhatsApp, the merger of WhatsApp messages into the Meta Business Suite inbox, and quotation requests on Instagram.
According to the announcement, businesses will be able to design and run campaigns in the WhatsApp Business App, rather than having to switch apps, after the WhatsApp ad creation flow has been improved. Users will be able to manage business messaging interactions more easily, as well as scale the contact points.
With the integration of WhatsApp messages into the Meta Business Suite inbox, Meta is seeking to continue its big communications unification journey.
