Meta Introduces New ‘Culture Codes’ to Help Advertisers

Meta Introduces New ‘Culture Codes’ to Help Advertisers

Meta has created six “culture codes” that it claims will assist marketers in creating more engaging, natural-looking content that would appeal to modern social media viewers.

The six culture codes include: Real people sharing real stories, leveraging the platform to signal their place in feed, using the power of artists to generate trust, behind-the-scenes, lo-fi editing techniques, and humour to blur brand-audience boundaries.

According to Meta, marketers will be better positioned to design advertising and promotions that better correspond with increasing consumer expectations, as well as speak potential customers’ language in-stream.

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