Meta introduces a new ad delivery system in response to discrimination

Meta-introduces-a-new-ad-delivery-system-in-response-to-discrimination
Meta-introduces-a-new-ad-delivery-system-in-response-to-discrimination

After working with the Department of Justice, Meta Platforms Inc. claimed that it is now prepared to introduce new technology that should more fairly distribute advertisements across its platforms.

Admitting that its housing ads algorithm had discriminated against people based on their race, color, nationality, zip code, disability, familial status, and gender, the social media behemoth reached a settlement with the DOJ last year. Advertising companies were found to be able to discriminate in who saw their housing advertisements, which was against the Fair Housing Act. There have been numerous reports of this type of discrimination in social media advertising since 2016.

Also read: 4 Ways to Monitoring and Improving the ROI of Digital Marketing

Although Meta only paid USD 115,054, a paltry sum for such a powerful tech company, the lawsuit was hailed as ground-breaking because algorithmic advertising and related violations were still relatively novel.

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