Meta has snuck in one more update ahead of the holiday break. In order to simplify and streamline the campaign set-up process by enhancing the focus on the most practically relevant options and tools, Meta has announced that it’s making some big changes to its ad objective listings in Ads Manager.
According to Meta, they are moving to an outcome-driven ad experiences model (ODAX), where advertisers can select their designed business outcomes (e.g. Awareness, Traffic, Engagement, Leads, App Promotion, Sales) and the interface will guide advertisers to the most optimal campaign setup/creation paths to achieve that outcome.
Meta says that the changes, which will mostly impact advertisers that use Conversions, Messages, and Video Views campaigns, will be gradually rolled out through 2022. Right now, Meta is alerting those that use its ads API to update their processes in line with the change ahead of any impacts.
Read more: Socialmediatoday
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