Meta Announces Testing of Generative AI Ads Tools

Meta Announces Testing of Generative AI Ads Tools

Facebook owner Meta said at a press event in New York on Thursday that it would begin testing artificial intelligence ad tools to create content like backgrounds and variations of the written text. A definitive group of advertisers will join in experimenting with the tools in a “testing playground.”

Meta even planned to allow access to more advertisers in July and integrate more features into general-purpose ad products later in the year. The announcement marks the Facebook and Instagram owner’s first expedition into introducing products that practice generative AI technology.

Read more: Facebook owner Meta announces tests of generative AI ads tool

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