Meta has achieved a significant new milestone on brand safety, with the Media Rating Council (MRC) assigning accreditation to Meta’s policies and approaches to ad placement across its ad products.
An ad platform’s ability to guarantee that its ads are being delivered to their intended audience in a secure way is examined as part of the MRC brand safety accreditation process. As Meta points out, in order to be accredited, a platform must go through a thorough MRC audit, which looks at these factors and more to determine whether they meet industry standards.
According to Meta, this MRC accreditation follows a thorough audit of our brand safety policies, controls, and procedures that we have in place to guarantee a suitable and safe advertising environment on the platforms, which was carried out by independent CPA auditors engaged by MRC.
Read More: Meta Achieves MRC Accreditation for Brand Safety in Ad Placement
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