The customer marketing solutions provider MessageGears has recently announced that it
has raised a strategic growth funding of $12 million. Argentum and BridgeBank led the financing round and, in its essence – Managing Partner of Argentum, Walter H. Barandiarán, has joined the Board of Directors team at MessageGears.

With this funding, the company aims to enhance the offerings in its marketing platform,
primarily to serve large enterprises. Brands will now be able to leverage all customer data
for sending personalized messaging across different marketing channels, thus delivering
enhanced customer experience.