Merkle announced to strengthen its relationship with Braze and will become a premium partner within the Braze Alloys Partner Program.
With the help of this expansion of their partnership, the companies will allow leading brands to use refined customer engagement strategies that drive loyalty and retention to boost the business growth.
This partnership will also benefit customers to use consultancies, agencies, and other technology partners to provide users with personalized and effective brand experiences at scale.
The companies will offer first-party data as a competitive differentiator and strategic asset to brands for better abilities to recognize, understand, and deliver personalized experiences to customers across all channels in real time.
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