Merkle Rolls out Its New Promotion and Loyalty Solutions division

Merkle, Peter DeNunzio, Merkle Loyalty Solutions Group, HelloWorld, Promotion and Loyalty Solutions division, Business Integration, Consumer Behavior
Merkle Rolls out Its New Promotion and Loyalty Solutions division

Performance marketing agency Merkle has launched its new Promotion and Loyalty Solutions division. The company has created a new business line with the integration of Merkle Loyalty Solutions Group and HelloWorld. With this new launch, it is expanding the engagement capabilities to incorporate Human Loyalty® solutions for driving improved business results.

Customer experience is evolving with the rise in AI and ML usage

Peter DeNunzio, Global head of loyalty at Merkle, mentioned in a statement, “We are committed to creating a global powerhouse in loyalty services through this business integration… Consumer behavior is shifting at an unprecedented pace. Thanks to the robust offerings in our newly formed Promotion and Loyalty Solutions group, we can scale consumer engagement solutions and offer our clients best-in-class services to drive business performance and brand loyalty.”


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