Siteimprove has announced a partnership with Merkle to establish their first-ever accessibility practice.
Merkle will use Siteimprove Inclusivity as their foundational technology to build an accessibility practice. It will also manage the accessibility review and mediation process for its European customer base.
Merkle will also upskill its new team members using Frontier, Siteimprove’s learning management system. Overall, Siteimprove aims to help Merkle deliver an accessibility program to their customers, as they must have inclusive and compliant websites that support any current and future accessibility aims.
The accessibility to compliance with improved user experience and opening markets to a broader and more diverse customer base for marketers.