Performance marketing firm Merkle has launched a B2B group which comprises five leading B2B companies. The main aim of the strategic integration is to deliver B2B brand creation on a global scale, and make it easier for marketers to enable end-to-end business marketing solutions.

The agencies that comprise Merkle B2B are:

  • Merkle: a leader in B2B technology integration, data, and analytics.
  • Merkle DWA: growing global B2B media agency.
  • gyro: the global B2B leader in strategy and humanly relevant creative.
  • B2B International: the largest, global, dedicated B2B market research company.
  • Digital Pi, a Merkle Company: a digital marketing agency focused on B2B marketing automation consulting services.

Merkle B2B will also leverage talent from other Dentsu agencies, including Isobar, DEG, and MKTG.

Source: Thedrum