Merkle and Celebrus Launch CXM Signals to Transform Customer Experience with First-Party Data

The customer experience management (CXM) company, Merkle, and data platform, Celebrus, have launched CXM Signals. It’s a solution that allows businesses to use first-party data to drive efficiencies and improve customer experiences.

The solution offers real-time, comprehensive data access across devices, domains, and channels to provide identity resolutions. By using each other’s capabilities, Merkle and Celebrus aim to help businesses identify new customer segments, create tailored interactions, improve paid media & CXM conversions, and improve sales conversion rates.

Also read: How Performance Marketers Can Leverage First-party Data and Advanced ML Platforms

CXM Signals is available immediately to customers and can be deployed in a streamlined implementation process that allows the entire deployment period to be measured in days or weeks.

Read more – Merkle and Celebrus launch CXM Signals, a world-first solution enabling brands to harvest first-party data and deliver exceptional experiences