MeritB2B, a provider of B2B data, analytics, and performance marketing solutions, has acquired True Influence, a provider of intent-based data and marketing, to provide a full-funnel end-to-end solution to assist marketers to construct successful omnichannel campaigns.
MeritB2B’s data, analytics, and performance skills will be combined with True Influence’s intent-based, AI-driven ABM and demand gen capabilities in order to create an enterprise marketing technology solution. Companies will be able to make better spending decisions, leverage their data and insights to design future-proof plans, and develop omnichannel solutions that provide growth, according to the organizations.
To Read More: Demand Gen Report
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