On Dec 2, 2021, the provider of B2B data, analytics and performance marketing solutions, MeritB2B announced the acquisition of identification, processing, and delivery of relevant buyer intent signals, True Influence. The acquisition establishes a distinct and powerful B2B enterprise marketing technology solution.
The delivery of a full-funnel end-to-end solution that provides B2B marketers with every aspect that they require to build a successful omnichannel campaign. The combination of these brands will give the B2B as well as enterprise technology CMOs with the most comprehensive advanced intent technology, B2B database, artificial intelligence and automation. It will also provide them with extensive research at an extensive scale.
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