Matterkind, IPG’s activation intelligence company, has announced the launch of Outcome Navigator. Outcome Navigator (ON) expands IPG’s offerings to marketers with growth objectives by combining existing Matterkind capabilities with new, first-to-market solutions.
Marketers can focus less on volume and more on the value of more significant interaction with their consumers with Outcome Navigator, according to Matterkind, while directly correlating the results of their campaign to significant business objectives.
Affiliate outcomes and commerce outcomes are among the suite’s addressable outcomes, while qualified lead generation, guaranteed outcomes, and TV outcomes are the Suite’s pay for performance offerings.
