Mather Economics and InsurAds have announced a strategic partnership to integrate InsurAds’ real-time attention metrics with Mather Economics’ robust first-party data analytics and AI-powered decision intelligence.
This collaboration aims to provide revenue solutions for publishers and advertisers by driving revenue optimization with advanced analytics and improving the attention economy.
Also read: Role of Data Analytics in Measuring Digital Marketing
InsurAds measures unique user attention down to the millisecond, creating a real-time, live audience of engaged users. Mather Economics supports news publishers with validated first-party data and audience segmentation. The partnership aims to allow publishers to maximize advertising and reader revenue in real time and to create a new Ad Revenue Per User metric.
Read more – Mather Economics and InsurAds Announce Strategic Partnership to Supercharge Publisher Revenue Optimization
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