Marketing firm Merkle has launched New Stream Media to enhance digital advertising for the retailers. New Stream Media offers a solution that helps to match the manufacturer with individual shoppers in the appropriate media channels to ensure suitable customer experiences.
The solution allows retailers to expand their digital ad revenue by offering personalized experiences for the customers. Merkle is considering a measured, strategic approach to create a retail media network team and scale up its existing cooperation. Janine Flaccavento, Merkel SVP of Media Services, mentioned, “With the creation of New Stream Media, Merkle aims to provide an additional revenue opportunity for retailers during a particularly competitive time in retail.”