According to a new market research report ‘Marketing Automation Market – Global Forecast to 2024’, published by MarketsandMarkets, the global Marketing Automation Market size is expected to grow from $3.3 billion in 2019 to $6.4 billion by 2024, at a CAGR of 13.9% during the forecast period.
The growing demand for automation in the marketing process, increasing need for informed marketing strategy, and maximizing prospect’s interest and engagement are some of the major factors driving the growth of the market.
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The use of marketing automation in large enterprises is relatively higher as compared to that of SMEs. This higher use is due to the affordability and economies of scale, which enables large organizations to benefit from the marketing automation technology. The need for a multichannel communication to capture leads and improve the conversion rate of prospects to customers is likely to drive the growth of the Marketing Automation Market.
