MarketCast launched MarketCast Brand Tracking+, which is an innovative new research solution. The solution aims to transform traditional brand research methods top brands use.
MarketCast Brand Tracking+ will incorporate consumer ad performance data and an industry-first Brand Fandom framework. Through this, MarketCast Brand Tracking+ will help marketers better understand their brand’s performance and its impact on businesses’ revenue.
Brand Tracking+ will also combine behavioral data, such as Smart TV, Search, Social, and Purchases, with advertising data and survey research to help marketers understand the shifts in brand performance and how they can uplift their marketing campaigns.
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