Marin Software, a provider of performance marketing software for brands and agencies, has announced significant enhancements to its Amazon integration. This update includes Sponsored TV, non-endemic advertising, and global access to the Demand-Side Platform (DSP), making it easier for brands that don’t sell on Amazon to connect with the Amazon audience.
Advertisers can now reach over 155 million monthly users of Amazon’s ad-supported streaming services (Amazon, Q4 2022), delivering impactful ads for brands whether they sell on Amazon or not.
Also read: Developing a High-Performance Marketing Team
Brands that don’t sell products on Amazon can now reach the omnichannel platform’s vast audience while they are shopping, creating highly targeted and effective advertising campaigns related to purchases being made on Amazon.
Read more: Marin Software Announces Expanded Amazon Integration to Unlock Channel for All Advertisers
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