A provider of digital marketing software for performance-driven advertisers and agencies, Marin Software today announced integration with Amazon Ads’ demand-side platform (DSP).
This will play important role for brands to easily manage, measure, and optimize their Amazon Advertising campaigns – from Sponsored Products, and Sponsored Brands.
Advertisers through the Amazon DSP can programmatically reach Amazon audiences at scale across Amazon sites and apps as well as leading publisher sites and third-party exchanges. This inventory also allows brands to connect and engage with new and existing customers with relevant, contextual messages across the consumer journey. Advertisers can choose from multiple formats including display, audio, and Streaming TV ads via Fire TV.
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