The call analytics provider, Marchex, recently launched Closed Loop Conversions that allows businesses to grow efficiently by tracking missed opportunities. It is an addition to the Marchex Sales Edge suite that will monitor calls and provide a business alert if a potential buyer ends a call conversation without making a purchase or an appointment.

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Powered by AI, Closed Loop Conversions can capture when a high-value customer is mishandled so that the reps can re-engage the sale. Many businesses have been benefitted with it and increased their revenue. For instance, David Moody, VP of Marketing and Customer Engagement of Service Experts at an AC service company, said, “The Marchex Sales Edge Rescue program has given us a solution that can improve the customer experience while also saving potential high-value sales opportunities.”