Marchex, One of the prominent conversational analytics and solutions enterprises that aim to enable brands to hear the voice of their customers, launched Marchex Marketing Edge. The new solution is built to allow marketers and agencies to secure the revenue-generating conversation back to a particular marketing campaign, responsible for generating them.
With the Marketing Edge platform, marketers can capture conversational data across various communication channels, such as chat, text, calls, as well as web completion form. After that, they can use artificial intelligence-powered conversation intelligence to categorize the conversations that drive sales.
