Mailchimp is helping SMEs to automate eCommerce journeys, underlining its evolution from an e-mail marketing service towards a general marketing platform for small enterprises with this launch.

Customer Journeys remains a no-code solution for businesses to visualize automated journeys with pre-established templates with quick-to-configure workflows. These templates offer suggestions for simplification of complicated journeys with multiple personalization steps. Users can establish journeys by branching at re-ordering steps and if/then points.

The solution gets specially geared to e-commerce with the capability to configure responses to site visits, abandoned carts, or e-mails. Mailchimp is a reputed vendor bringing marketing automation to the SMB industries, aiding smaller businesses to punch above their weight.

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