Magnite and Primis Rollout Sustainable Stream

Magnite and Primis Rollout Sustainable Stream (1)

Magnite, an independent sell-side advertising platform, and Primis Video Discovery have collaborated to launch Sustainable Stream platform.

The new platform is a video marketplace that connects publishers and advertisers with environmentally friendly content creators. It will raise funds to produce and distribute climate-related information, as well as supply publishers and advertisers with content on the subject.

Adam Soroca, Chief Product Officer at Magnite explained, “Sustainable Stream was created to create a continuous cycle of support for content creators who focus on climate awareness, amplifying that through respected publishers, and making it easier for brands to dedicate their programmatic investments to this important cause.”

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