The account-based marketing (ABM) platform Madison Logic has recently announced its integration with the LinkedIn Marketing Analytics API.
With this collaboration, both LinkedIn and Madison Logic customers can measure accounts across the three marketing channels in one integrated platform. This will help B2B marketers to make better sales and marketing decisions.
Both the brands expect this integration will assist the ABM users with insights to target and personalize their campaigns for a better outcome. Madison Logic believes ABM users needed this in order to track their paid marketing functionalities.