Lytics integrated with Google marketing platform to get precise targeting and better ROI. Lytics CDP mentioned about the capability for customers to share customer segments, affinities, and other metrics.

With the integration between the two platforms, it’s going to be a game-changer for marketers who plan to target Google Ads, Google Analytics, etc. Lytics customers who would deliver campaigns using Google Marketing Platform will see increased efficiency by recognizing and connecting with existing relevant customers.

James McDermott, CEO of Lytics, said, “Our goal with this integration is to help Lytics customers execute more precise targeting and increase ROI from their Google ad spend.”