Lowe’s Improves Customer Experience with Vibenomics Partnership for In-Store Programmatic Audio Ads

Lowe's Improves Customer Experience with Vibenomics Partnership for In-Store Programmatic Audio Ads

Vibenomics, a Mood Media Company, has partnered with Lowe’s media network to provide in-store digital technology for programmatic audio advertisements targeting Lowe’s DIY and Pro customers.

This partnership allows Lowe’s to offer omnichannel advertising services to its brand partners and aims to increase brand awareness and conversion during the in-store shopping journey. Lowe’s media network, which serves over 300 brands in the home improvement category, has experienced rapid growth since its 2021 launch.

Also read: Exploring The Role of AI Audio in Marketing

The collaboration also aims to close the loop with in-store advertising and has already shown success with early partners, driving an incremental sales lift and return on ad spend.

Read more – Vibenomics Teams Up with Lowe’s to Deliver Audio Advertising in Stores Nationwide

Check Out The New TalkCMO Podcast. For more such updates follow us on TalkCMO News

Previous articleValidity and Iterable Improve Email Marketing Through Expanded Partnership and Real-Time Contact Verification
Next articleizmo, Inc. Acquires Geronimo Web to Become a Global Leader in Automotive Digital Retail Solutions