Yahoo and Lowe’s have announced the availability of off-site media experiences for brands via Lowe’s One Roof Media Network.
The Yahoo ConnectID identity solution and demand-side platform (DSP) both support them. The Lowe’s media network now has access to comprehensive campaign measurement and sales attribution thanks to the Yahoo partnership, and not just for Lowe’s owned digital and physical stores.
Advertisers will be able to link ad impressions to Lowe’s purchases as ads are shown to Lowe’s customers on these off-site properties. Through Lowe’s One Roof Media Network, Yahoo’s DSP and ConnectID will support off-site media experiences.
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