LiveRamp Solutions to Become AMI-certified by Digital Advertising Alliance

LiveRamp Solutions

LiveRamp has become the first company in the industry to be certified as an Addressable Media Identifier (AMI) by the Digital Advertising Alliance (DAA).

Publishers, marketers, and the wider ecosystem can trust and rely on LiveRamp’s solutions beyond third-party signal loss.

LiveRamp can also help both the buy and sell-side to connect data, improve customer experiences, and ensure compliance with legal and regulatory requirements.

Also read: How The Constant Flux in Digital Advertising Impacts B2B Marketers

LiveRamp’s Authenticated Traffic Solution and RampID have complied with the Digital Advertising Alliance’s Policy Framework for Addressable Media Identifiers.

TRUSTe validated LiveRamp’s privacy practices in five critical areas, confirming that they are aligned with the DAA’s self-regulatory AMI frameworks.

Read more: LiveRamp solutions first to become AMI-certified by Digital Advertising Alliance to enable better, more sustainable marketing

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