ListenFirst launched a tool- Branded Content Analysis Suite that offers brands with cross-channel analytics. The platform allows marketers to analyze branded content partnerships across various social media platforms. It provides media companies metrics to monitor how connections perform on social media and win over their peers.

ListenFirst Chief Product Officer, Jonathan Farb, said, “We’re bringing both advertisers and platforms a directory of all branded content partnerships across Facebook, Twitter, Instagram, YouTube, and Tumblr.”

Finding cross-platform competitors is hard, even though there are various tools available to help marketers keep track of their influencer analytics. ListenFirst is helping marketers and brands to determine benchmarks for branded content partnerships. Also, it helps to compare their performance against other industry sponsorships.

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