LinkedIn’s ‘Creator Mode’ capabilities have been enhanced with the addition of LinkedIn Live access for those who have turned on the function, as well as a new newsletter option for creators to maintain relationships with their audience.
Firstly, LinkedIn is now allowing creators access to LinkedIn Live, which was previously only available to Members and Pages with more than 150 followers and/or connections who met certain criteria. This provides another way to increase audience engagement on the platform.
Indeed, according to LinkedIn, Live videos receive 7x more reactions and 24x more comments on average than native video generated by the same broadcasters in the app.
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