In order to increase efficiency and engagement, LinkedIn is introducing more AI-powered tools to help professionals make the most of the platform. Sales Navigator and Recruiter are receiving some new features that will more effectively highlight members of interest.
According to a number of signals, LinkedIn has added a new account prioritization feature to Sales Navigator that will highlight important users to contact for user sales pitches.
In a similar vein, LinkedIn has also added more indicators to its buyer intent markers, such as visits to businesses’ websites and new connections among colleagues, which will give users more context regarding whether a potential customer may be interested in a solution.
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