LinkedIn has announced its latest feature drop for Company Pages, which includes new ways to highlight the newsletter, a new, more privacy-friendly way to segment users ad audience, and updated competitor analytics.
With company pages now able to add SEO titles, descriptions, and tags in their newsletter uploads, LinkedIn will now offer more options to maximize discovery, further encouraging brands to get into the LinkedIn newsletter game and promote their goods and services more directly. Additionally, LinkedIn is introducing some new components for its Product Pages, including new Product Highlights to highlight particular products and listed products that can now be found via LinkedIn search.
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Additionally, LinkedIn emphasized its recently launched Brand Safety Hub, which enables advertisers to control placements across its Audience Network.
Read More: LinkedIn Adds New Tools for Company Pages, Including Updated Competitor Analytics
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