LinkedIn has launched a new way for brands to stay in touch with their audience on the platform. According to the new update, Company Pages are now being able to create their own newsletters in the app, which will also provide new email updates notifications for Page followers.
In November, LinkedIn brought newsletters to Creator Mode, giving users a more direct approach to the growing popularity of newsletters as a connection option and optimize in-app interaction.
Company pages will now be able to participate as well. As stated by LinkedIn, the ability to notify Page fans with newsletter updates via an automatic, one-time reminder to the audience for each new issue is a crucial advantage for companies.
