LinkedIn has recently added new features in its Sales Navigator – to streamline the process of adding leads to Salesforce, sharing content within the sales navigator account, alert notification, search features, and so on. The new features are created to simplify sales tasks by using LinkedIn to identify and prospect new customers.
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The sales team can now have a Sales Navigator connected to the Salesforce (CRM) account with just a few clicks. Similarly, smart links content sharing feature will let users track audience behavior to find who is engaging with the content.
Source: https://marketingland.com/linkedin-sales-navigator-adds-features-to-streamline-workflows-275820
