LinkedIn has published a new guide that offers several tips on brand building and lead generation. The latest ‘Brand and Demand’ guide will help organizations in these two areas within a single campaign stream.
An optimal balance of brand and demand in both digital and traditional marketing is important for companies. The LinkedIn guide aims to offer a broader scope of how campaigns should incorporate more elements in-stream to meet lead generation and brand building goals more inclusively.
The guide also includes various case studies that will offer deeper insights for companies on how to use LinkedIn’s ad tools to achieve conversion goals.