LinkedIn has published a new guide that offers several tips on brand building and lead generation. The latest ‘Brand and Demand’ guide will help organizations in these two areas within a single campaign stream.

An optimal balance of brand and demand in both digital and traditional marketing is important for companies. The LinkedIn guide aims to offer a broader scope of how campaigns should incorporate more elements in-stream to meet lead generation and brand building goals more inclusively.

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The guide also includes various case studies that will offer deeper insights for companies on how to use LinkedIn’s ad tools to achieve conversion goals.

Source: Socialmediatoday