As more and more events are shifting to an online format due to the COVID-19 pandemic,
companies are using live streaming and event tools on LinkedIn. The professional social
network has released a few guidelines on using these tools to run engaging digital functions.
Launched in October last year, events feature was made available to all businesses back in April in order to cater to demand for online event options. Meanwhile, the live streaming feature went live in May. LinkedIn also shares a list of pointers at each stage of an event journey to ensure companies can maximize their promotional opportunities