The ongoing pandemic is forcing organizers to cancel more events, and they are increasingly switching to digital mode. In a bid to help businesses, LinkedIn had already made the ‘Events’ option available for every company page. In its essence, the company has now announced that it is adding more options for hosting professional events.
LinkedIn is merging it’s LinkedIn Live’ feature with the events stream, and this will allow users to broadcast the virtual functions directly on the platform. The company expects that this initiative will enable brands to strengthen their relationships with the target audiences and value exchange.