LinkedIn has recently announced that it is about to roll out Conversation Ads – a new feature focused on improving personalization in its messaging. It will be available to all advertisers in beta in the next few weeks.
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It will be built on LinkedIn’s Message Ads (formerly known as Sponsored InMail), highlighting full-funnel campaigns along with the options for customized calls-to-action (CTA) – including product education, eBook downloads, webinar sign-ups and more. It will be beneficial for B2B marketers with prolonged purchase cycles and different stakeholders involved in the buying decisions. Besides, customers can also access the relevant content with their latest stage in the process.
Source: https://marketingland.com/linkedin-rolls-out-conversation-ads-aimed-at-to-improving-personalization-in-messaging-277754
